According to Samsung’s director of business notebook Wenkai Ming, currently in the market, Samsung’s B2B division, divided into vertical markets and regional markets into two categories. 2011 new product line aimed at Aegis vertical markets and large customers to meet their usage and application requirements, the design of the structure with a Samsung 11 shock design, Anti-Shock structure, polymer cushioning material, Samsung Dura Case Pro technology used, the maximum load of 1,000 kilograms, to provide users with a high level of security, in no way inferior to other manufacturers on the market.
Samsung P series are mainly located in the regional market, aimed at SMB customers and local political and religious markets, the use of mainstream design and durable design, while enhancing the machine’s cost and maintainability.
Thus, in the commercial sector, Samsung notebook product line has been built completely to meet the various needs of different customer market segments. Meanwhile, Samsung has a manufacturing advantage business notebook, which is Samsung’s current market compared to other competing products difference advantage, you can set the design, development, production and sales, can provide customers with more flexible and professional custom design, such as Samsung to launch for the new Aegis series of business notebooks including the 3G module, business software, shell, etc., the depth of customization to achieve factory direct pre-installed.
Level in the channel, Samsung will select the best commercial channel partners within the system to focus resources to build B2B Star VIP Club, and start contributing to program channels, including providing policy support, sales support and customer support, including the “Decathlon” support For example% off prototype, channels monthly rebate based, regional reputation enhanced, service network covers all cities above T4, B2B telemarketing team to turn business opportunities for local partners, regular visits to communication and cooperation, business gifts support; the industry level, the sub- industry, close to customers, divided into basic business such as government, finance, general education and specific industry sectors such as transportation and energy, for different industry market, customized to provide efficient services.
It is reported that Samsung notebook channel has covered 29 provinces and cities, with 350 core partners, plan the overall number of channels at the end of 2011 over 1000. Samsung hopes to continuously improve and develop the construction of a truly customer sales capabilities and generate value for our customers the channel system, rather than simply a drive sales system.